This was one of our first TikTok Q&As Bessemer Venture Partners produced over a year ago. I had so much fun with Eric Kaplan in The Big Apple taking b-roll and hearing his unique perspective on VC. Founders in New York are truly a different breed and the ecosystem, especially in AI and Fintech, are thriving. #BTS — This all took less than 10 minutes to film. In the initial cut of the footage, our editor had to clean up the background noise since the cityscape sounds were so loud in Bryant Park. Karen Lee (she/her), who leads our brand/social strategy, quickly got our team those li'l microphones which are SO effective and necessary (but also makes me cringe). Since then, she has done a stellar job of showcasing Bessemer's culture and VC insights across social video. Brand marketers — if you ever are doing social short video for your company, there's a definite value to capturing content in office to showcase what it is like inside the walls of the business.... but there's nothing quite like the background of cities like New York, San Francisco, among others. Great footage can be out in the wild, too, and it's a great way to drive geo-specific brand recognition and hiring, too. #brand #venture #entrepreneurship #VC #newyork #behindthescenes
We sat down with Eric Kaplan to ask him a few questions about his experience as an investor. #businessowners #businessstrategy #businesstip #vctok #businesstok #privateequity #entrepreneur #tech #venturecapitaltok #venturecapitaltiktok #venturecapitalfunding #businessfounder #techfounder #bessemer #venturecapitaltips #venturecapitals #venturecapita #venturecapitalfund
